HOW IS OUR BRAND PERFORMING? Is our brand distinguished over the competition? Is our brand top of mind to our target market? What impact is advertising having on our brand position? Are buyers responding to new market entrants? Are competitors increasing their market share? ANSWERS This study tracks your brand on key awareness, imagery, purchase behavior and market share measures within the competitive environment. • Time series analysis identifies significant market trends • Competitive brand scorecard and performance matrix   reveals brand strength • Modeling predicts retention and expansion opportunities